SHILL: One who poses as a satisfied customer or an enthusiastic gambler to dupe bystanders into participating in a swindle.
v. shilled, shill·ing, shills
To act as a shill.
1. To act as a shill for (a deceitful enterprise).
2. To lure (a person) into a swindle.
Yes, that is right I am bringing this right out into the open. I am very often the recipient of products from BBQ companies, food companies and cooking companies. They give me the products; sometimes it is to do testing before production. Other times it’s because they hope they give me a product that I like enough that I will write or talk about it endlessly (Traeger and Broil King products). I teach about 300 people a year how to cook Southern BBQ in their backyards and 10′s of thousands more through my BBQ company (Buster Rhino’s Inc.). TV appearances I do fairly regularly and paper articles. I won’t talk about their product on TV but it looks good seeing me use it.
There is no one BBQ company that sponsors what I do, nor would I expect or want one to sponsor me. I want to freely be able to express my opinions on a product without fear of upsetting my sponsors, my customers, or you my readers. Really if I was going to accept a ‘sponsorship’ from a company it would be from my own company.
So you ask, why did I post the definition of a shill at the top of this page? Well I want you to understand that I will not do that for a company. If I am expressing love of a product, it’s because I honestly do – not because I was paid to express false love. I will let you know if I am using or reviewing a product if it was given to me by a company or if I paid for it, or traded some of my own product for theirs and yes, some things I do actually pay for I like them so much.